Athletica Sport Systems Inc. unveils new Crystaplex® LiveLED Digital Dasherboard System
12 November 2024
Waterloo, Canada
The proprietary LED technology is completely new and unique to the North American market. This development brings enhancements to fan experience and increased sponsorship opportunities.
Following up the product launch at IRMA’s Innovation Day 2024, Athletica Sport Systems Inc. is pleased to announce the release of a new and innovative Digital Dasher Board System – Crystaplex® LiveLED. The development enhances fan experience by providing game day presentation and goal scoring celebrations right at Ice Level complimenting the LED Ribbons and Media Cubes throughout the facility. The full perimeter capable system also allows for increased sponsorship revenue as the static dasher adverts are replaced in real time, providing direct impressions and full arena branding capability.
Partnering with LedFoil Finland Oy, Athletica has invested heavily over the last 4 years in creating a product that is thin, light, and scalable from partial to full perimeter installations and also has the capability to be factory retrofit to existing dasher board systems. Complementing the LedFoil embedded under-ice product, we now offer big screen advertising surrounding and under-the-ice playing surfaces visible to massive arena audiences. These products are designed either as stand-alone or as a seamless integration to existing LED banners, ribbons, and score board systems.
Interchangeable advertising content effectively multiplies revenue streams. Instead of selling a single ad for the season, venues can customize their in-game messaging in a way never before possible. Until now, static and thus semi-permanent adhesive ads have been installed on the dasher boards pre-game or even pre-season. With Athletica’s LiveLED, screen content can be varied and targeted for each event, sponsor, and audience throughout the season.
“With our partner LedFoil’s technology, we can better serve not only our customers and their partners, but the general audiences attending ice rink events as well. The vast variety of content playable on these LED screens allows us to elevate the entire experience to a whole new level.”, said Andrew McRae, Chief Executive Officer of Athletica Sport Systems.
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About LedFoil
LedFoil Finland Oy is a Finnish technology company developing LED displays for incredibly challenging conditions such as ice. The displays are based on LedFoil’s technology, which enables the realization of fragile and light and transparent and flexible displays. LedFoil’s technology has been patented in Europe, North America, and Asia in 25 countries.
To learn more: https://ledfoil.com
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About Athletica
Athletica, a leader in arena services is a designer, manufacturer, and installer of dasher board systems for hockey arenas and multi-sport athletic facilities, serving the professional, semi-pro and community end-markets. Headquartered in Waterloo, Ontario, the company also has offices in Minneapolis, Minnesota and Vancouver, British Columbia. Athletica is the Preferred Rink Equipment Supplier to the National Hockey League (NHL), American Hockey League (AHL) and USA Hockey.
To learn more: https://www.athletica.com/about-athletica
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Viavisual as a distributor for LedFoil screens
Oulu, 31 October 2024
LedFoil Finland Oy’s subsidiary LedSport Oy and Viavisual GmbH have signed an agreement for the resale of LedFoil screens. According to the agreement, Viavisual will in the future sell LedFoil’s ice and rink screens in Germany, Switzerland and the Benelux countries. In addition to sales, Viavisual offers a full-service installation service for LedFoil screens.
LedFoil’s ice screen is an LED screen installed inside the ice. It can be used to present advertisements, information and visual effects in any ice sports event, for example ice hockey, figure skating, speed skating, short track speed skating and curling. LedFoil’s ice screen is completely unique in the whole world.
LedFoil’s rink screen is a very thin and light LED screen installed on the surface of the hockey rink. It can be installed in any hockey rink.
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Viavisual GmbH is a German brand-independent LED display supplier that specializes in rapid prototyping and conceptualization of “special” LED display solutions. Viavisual has delivered on a turnkey basis e.g. custom LED video walls for indoor and outdoor spaces, retail and stores since 2014. The company’s head office is located in Germany, it also has a branch in the Netherlands and an office in China.
For more information: https://www.viavisual.de
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LedFoil Finland Oy is a Finnish company, which e.g. develops LED display technology suitable for demanding conditions. LedFoil’s technology enables the realization of very thin and light, as well as transparent and flexible LED screens. LedFoil’s technology has been patented in Europe, North America and Asia in a total of 25 countries.
For more information: https://ledfoil.com
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LedFoil cooperates with market leader Unilumin
Oulu, 5 July 2024
Finnish LedFoil Finland Oy and Chinese Unilumin Group Co., Ltd. have agreed on a cooperation, according to which Unilumin will develop and manufacture products based on LedFoil’s innovative LED display technology. An example of these is the unique ice screen, which has been designed to withstand harsh conditions inside the ice, offering unique visual solutions for ice sports events. By combining LedFoil’s patented technology with Unilumin’s advanced manufacturing capabilities, high-quality and durable displays will be offered for a wide variety of applications, including sports and entertainment events.
According to LedFoil’s management, cooperation with the market leader not only ensures high quality for LedFoil’s products, but also that the company is able to meet the expanding demand for its products, which is estimated to start already at the end of this year, especially in North America. At the end of June, LedFoil agreed with its Canadian partner Athletica Sport Systems Inc., the market leader in ice hockey rinks, to supply the ice screens to Kitchener Memorial Auditorium, the home arena of the Canadian OHL team Kitchener Rangers. The arena will serve as a showroom for LedFoil’s unique ice screens in North America during the 2024-25 season.
In the future, the companies’ goal is to expand the cooperation to also cover marketing and sales.
Unilumin Group Co., Ltd. is a Chinese listed company established in 2004, which is known for its innovative and high-quality products. Unilumin offers a wide range of professional LED application services, which include LED display and lighting products and Metasight solutions. Unilumin is the market leader with more than 2,200 patents.
For more information: https://www.unilumin.com
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LedFoil Finland Oy is a Finnish company, which e.g. develops LED display technology suitable for demanding conditions. LedFoil’s technology enables the realization of very thin and light, as well as transparent and flexible LED screens. LedFoil’s technology has been patented in Europe, North America and Asia in a total of 25 countries.
For more information: https://ledfoil.com
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A showroom for LedFoil’s in-ice screens in North America
Oulu, 26 June 2024
Finnish companies LedFoil Finland Oy and LedSport Oy have signed a contract with the Canadian Athletica Sport Systems Inc. for the in-ice LED screens developed by LedFoil to be installed to Kitchener Memorial Auditorium, which is the home arena of OHL team Kitchener Rangers. The arena will be a showroom for LedFoil’s unique LED screens in North America in 2024-25. E.g. the OHL league and some universities have already agreed familiarization visits to the arena. The showroom is a remarkable opening for LedFoil’s in-ice LED screens in North America, enabling orders for the 2025-26 season.
Athletica Sport Systems Inc., a leader in arena services is a designer, manufacturer, and installer of dasher board systems for hockey arenas and multi-sport athletic facilities, serving the professional, semi-pro and community end-markets. Headquartered in Waterloo, Ontario, the company also has offices in Minneapolis, Minnesota and Vancouver, British Columbia. Athletica is the Preferred Rink Equipment Supplier to the National Hockey League (NHL), American Hockey League (AHL) and USA Hockey.
To learn more: https://www.athletica.com/
LedFoil Finland Oy is a Finnish company, which e.g. develops LED display technology suitable for demanding conditions. LedFoil’s technology enables the realization of very thin and light, as well as transparent and flexible LED screens. LedFoil’s technology has been patented in Europe, North America and Asia in a total of 25 countries.
For more information: https://ledfoil.com
LedSport Oy is a subsidiary of LedFoil Finland Oy, which operates as a seller of LED screens based on LedFoil technology.